After globalization, there has been an upsurge in the purchase of branded apparel. Indians are associated with a brand in some way or the other. Brands dominate in every industry, from apparel to gadgets to home appliances. The value of a brand is determined by the consumer’s trust.
Do you know Indian clothing brands that are internationally recognized? Ironically, many Indians consider them as an international apparel brand.
Strategically international clothing brands dominated the Indian clothing industry for many years. They were successful in creating a strong perception of being the best among domestic brands among Indians.
Until the 20th century, India was a hot market for international brands.
Let’s know the top brand of Indian clothing which is in great demand in foreign countries including India.
Top Indian clothing brands popular worldwide
- Allen Solly
- Louis Phillipe
- American Swan
- Peter England
- Park Avenue
Allen Solly, a 200-year-old brand founded in England, became a full-fledged Indian brand, giving Madura fashion all its rights. Madura Fashion bought it in the 90s. Madura Apparel, which was established in 1988, became Madura Fashion in 2010, 11 years after its acquisition by the Aditya Birla Group.
Louis Philippe:- Some great Indian-origin apparel brands confuse us with their names. They appear to be foreign brands but are actually Indian brands. Louis Philippe is a famous and luxurious men’s apparel brand in India which seems to be a foreign brand. The brand Louis Philippe is owned by Madura Apparel Madura Fashion was founded in 1989, and the brand is named after the French king Louis Philippe.
American Swan sounds like a foreign brand but it is a pure Indian clothing brand that was founded by Sanjeev Gupta, Puneet Johar, and Anurag Rajpal in 2013.
Peter England was an Ireland brand until 1999. Madura acquired Peter England in 2000. Thus an Irish clothing brand became India’s leading apparel brand.
Park Avenue:- Park Avenue was a great initiative by the Raymond Group. Brand Park Avenue was brought to the Indian market in 1986 by the Raymond Group.