Frizzy, curly and bouncy types of hair can ruin your look. It’s very common to have bad hair today. But, thanks to the companies that make hair straightener by which you can style your hair comfortably in your home. Whatever fashion is currently running you may apply it to your hair. Many varieties of hair straightener are available both online and offline in the Indian market, but the hardest thing is to buy a good and durable hair straightener.

I have analyzed thousands of hair straighteners. During this process, I came to know some important information, for example, the most reviewed hair straightener may not be suitable for you. The company makes hair straighteners by looking at the hair of the people. Not all people have the same hair. You can check the Buyer Guide for better understanding.

There are many factors you have to consider when finalizing the best product from specification, durability, price and actual consumer response, etc. Considering all these points, I have compiled a list of best hair straighteners in India for you to consider in 2020.


Page Contents
7 Best Hair Straighteners in India
Buyer Guide
Can I iron my hair every day?
Is hair straightener bad for hair?
How often should you replace a flat iron?
Is the side effects of straightening hair?
Does heat kill hair follicles?

rough hair

The 7 Best Hair Straightener in India

#1: Philips HP8316/00 Kerashine Hair Straightener With Keratin Ceramic Coating

#2: Philips BHS673/00 Mid End Straightener (Multicolor)

#3: Ikonic PTS Pro Titanium Shine Straightener (Black)

#4: Havells HS4152 Hair Straightener with Titanium Coated Plates (Golden)

#5: Ikonic PS Pro Hair Straightener (Black)

#6: Ikonic S3B Hair Straightener (Black)

#7: Torlen Professional Adjustable Temperature TOR 040 Hair Straighter Flat Ceramic Iron Pink

#1: Philips HP8316/00Kerashine Hair Straightener With Keratin Ceramic Coating


Philips HP8316


The ceramic plate is extra wider and infused with keratin. The wider surface allow you straighten more hair in one time. And, the keratin-infused ceramic plate protect your hair to damage because there is smooth gliding.


It has SkillCare enabled featured that means, the device heats in 60 second only. The device glides smoothly all around. Instant heat-up features minimize the exposure of extra heat to the hair.


Philips HP8316/00  has a maximum 210℃ heating temperature that helps you to give a professional look.


The cord length is 1. 8 m that is enough to use the device properly.


An indicator is attached to the device that tells you when to on or off. The device has a swivel technology cord which means it rotates the cord.


The device comes with 2 years of warranty. Either you purchase online or offline.

Also read,


#2: Philips BHS673/00 Mid End Straightener (Multicolor)        

Price: 3000-3500

Philips BHS673


The devices come with extra-long ceramic plate infused with keratin.  Recommended for those people who have normal hair. Extra-long plate minimizes your timing of strengthening the hair.


The device is designed for a hurry task so it reaches the required temperatures in 30 seconds only. The company has used two technology with this model that is SplitStop and UniTemp.  They work together to minimize your hair damage due to unnecessary excess heat. This model provides a consistent temperature that is one of the best features of it. 20°C

You can get the same result at 20°C lower temperature what other devices do not provide.


This device can go a maximum of 230°C  but, that can be set as per your hair type in temperature setting. You can see the temperature in the digital display.

Cord Length

The cord length is 1.6 m that is not bad. The plate that is 105mm longer.


The device is equipped with automatic shut-off features. It will automatically shut down after 30 minutes if no use. The tip of the device is made from heatproof material that doesn’t let your hand burn.


2 years of Warranty either you purchase it online or offline.

#3: Ikonic PTS Pro Titanium Shine hair Straightener (Black)

Price: 5000-6750

ikonic pro titanium hair staightener


The device comes in a titanium plate that is extra wide especially good for a person with long and thick hair.


The company has used PTC and Ceramic heaters in this model to give instant heat to its consumers. The device heats up in 10 seconds. The PTC heater creates far-infrared heat that works well on hair.


You can set the temperature anywhere between 130 to 230 degrees. The device has a Multiple temperature setting options.

Cord Length

The cord has a very long length somewhere between 2.7 to 2.9 meters that is really good from point of comfort view.


The device is enabled with auto-shutoff function, it will switch off once you leave it idle. The  9 fit cord comes with a 360-degree tangle-free cord that stops any hindrance or tangle on the way. And, the display indicator tells you power and temperature.


 The company claims 1 year of warranty.


#4: Havells HS4152 Hair Straightener with Titanium Coated Plates (Golden)

Price: 1600-3000

Havells HS4152


The device has a titanium coated plate that ensures no frizzy hair.


You can get the desired temperature within 30 seconds as it comes with instant heating features.


The device has a maximum limit of 255 degrees. You can set any temperature from a given 6 option for getting optimal heat.


Cord length must be longer so that no problem to be faced while styling sitting in front of the mirror. This device cord has 1.8 m long that is good.


For safety, the company gives you a glove. You can’t start it by a just plugin rather you need to on the button provided on the surface. It always happens people leave the device plugin after finishing their work. In that case, it has a feature that will switch off the device after 1hr of no use. All of your hairs are not the same they required different heat levels. Whatever temperature you required you can set looking at Led indicator.


Home service within 24 hr of complaints apart from the 2 years of the warranty.

#5: Ikonic PS Pro Hair Straightener (Black)

Price: 3400-5000

Ikonic PS Pro


This model of Ikonic is my favorite as it comes in the tourmaline ceramics plate. It emits far-infrared heat that eliminates frizz and curly hair.


PTC and dual ceramics heater both together speed up the heat process.


The device comes in an adjustable temperature setting ranging from 150-230 degrees. It gives you more freedom to select the temperature that you can see on display.

Cord Length

9 ft cord with the device makes you feeling of a saloon.


Tangle-free code


1 year from purchase date

#6: Ikonic S3B Hair Straightener

Price: 2600-3750

Ikonic S3B Hair Straightener



The device has ¾  slim plate especially design for people with short and bangs hair. The advance ceramic features of the plate eliminate frizz and leave the hair smooth and shiny without hurting your hair.


The heat that the devices excrete is good or bad. It matters much for hair health. This device is one of the few devices that generate far-infrared heat and reaches the maximum temperature within 30 seconds.


The device can reach 230 degrees that’s the upper limit. You can rearrange the temperature as per your needs.


6.5 fit PVC cord


360 degree Inbuilt swivel cord enables you to rotate device 360 degrees flawlessly.


1 year of warranty

#7: Torlen Professional Adjustable Temperature TOR040 Hair Straighter Flat Ceramic Iron Pink.

Price: 2700-3500


Torlen Professional Adjustable Temperature hair straightener



Tourmaline ceramics plate is used with this device. It is charged with a negative ion that eliminates fizz and curly hair without leaving any negative impact on the hair. Micro poros technique has been used to give extra shining to hair.


The company has used the latest heater to give you faster heat. You don’t need to wait to get the plate heat for working on hair properly. It takes only 30 seconds.


Depending on your hair types you can decrease or increase temperature. The upper limit is 210 degrees while the lower is 80 degrees.

Cord Length

A 3-meter long cord is more than enough you really need.


The scratch-resistant plate is given that guarantee no harm to your plate. The outer part is made of rubber that has full gripping.


No guarantee

We use hair lotion and hazardous chemicals to style our hair, even going to unknowingly salons. To get the best results, the people in the salon play harshly with your hair causing permanent damage to the hair follicles. You look gorgeous when it’s done, but Long-term results are very bad.

just opposite, the best hair straightener not only gives you the desired hair look, but also prevents your hair from getting damaged more and you have complete control of your hair .The results you get from hair straighteners last for a few days.

You don’t need to be a technical expert in hair for using hair straighteners, one can easily use it’s at home. Just pay attention to the user guideline if you using first time.You know it takes hardly 10 minutes to straighten your hair at the home, it means you can groom your hair before 30 minutes of the party.

Buyer Guide

Important points to consider before buying a hair straightener

  1. The most important step is to identify the type of hair you have, people ignore the first step while choosing the product, which has a bad effect on your hair later in case you chose the wrong product.
  2. Companies bring new technology to their products that might not fit on your hair types. The plates are made of ceramics and also made of titanium. Now Companies using tourmaline technology in the plates.
  3. The width of the plates is also different, some plates are normal, some plates are wide, while some plates are much wider.
  4. What is the maximum and minimum temperature setting of the product you are taking?

1. What is your hair type?

There are mainly four types of hair

  • Straight
  • Wavy
  • Curly
  • Kinky


Straight hair is the brightest and most flexible of all hairs type. This hair type is the oiliest hair texture.

Wavy hair is neither curly nor straight, its texture and shine are between the straight and curly hair. Wavy hair becomes frizzy hair in most of the case, it is more likely to be frizzy.

Curly hair is of ‘S’ shape, but in some cases, it is also found in ‘Z’ shape. Curly hair is very dense and coarse, this type of hair is prone to damage. If not taken care of properly, this type of hair gets worsens.

Kinky hair is like a fully twisted coil, which has a high density but is also very delicate. This type of hair is more prone to damage.

Apart from these four hair types, there are other three more types that are categorized on volume(density).

  • Thin
  • Normal
  • Thick

One thing keeps in mind that the density of normal hair is 2200 strands per square inch. Higher than 2200 strands are said to thick hair while lesser than 2200 strands per square inch are said to be thin hair.

Extra thin/ fine/damaged hair–  Instead of straightening your hair, you should think of a way to make it thick and strong. I believe that you should not waste money on hair styling etc.

Thick hair– If your hair is thick, then you should choose that hair straightener, which plate is wider so that you can do hair straitening more at one go and the temperature setting should be not less than  220̊ C.

Curly Hair-. The plate must be between 1 to 2 inch, that is the ideal for curly hair. You need a high-temperature setting enabled strengtheners. The recommended temperature for curly hair is between 200-300̊ C

2. Plate

The plates of strengtheners are not made of the same type of material. Plates materials are the bone of hair strengtheners, it plays an actual role in your hair straightening. Let me give you the details of popular plates available in the market first before jumping to other important points related to hair strengtheners buying guide.

Ceramic Plates/ Titanium Plates/ Tourmaline Plate?

Ceramics plate– Ceramic plate takes a long time to heat up but the distribution of heat is equal all around the plate. It doesn’t create tangle when pulling back from the hairs. Ceramic plates are also smooth.

No doubt ceramic is the most used material on the plate. Ceramic flat iron plates do not get excessive heat, It causes almost no harm to your hair.

Ceramics plates generate negative charge Since your hair contains plenty of water when exposed to the plates, the hair also gets charged and produces positive ions. As a result, it neutralizes the ion of your hair and gives straight, shiny and smooth hair.

The best part of this plate is that any person can use it on all kinds of hair, only need to maintain the temperature.

But there is a problem when using a ceramics plate continuously, its layers start to erode, so you always have to change it.

Titanium plate- titanium is a shiny, durable and lightweight material. The heat flow on this metal is very fast that is the reason titanium made plate get heated right away and stays heated for a long time.

The titanium plate generates a strong and abundant amount of ion. It doesn’t harm your hair’s natural oil and moisture much. As a result, you get a professional hairstyle at your home, shiny, smooth and straight hair.

A hair straightener made of titanium plate is usually very expensive. Because of its durability, you don’t need to often replace like a ceramic plate.

As titanium plate heats up quickly you must take caution using it, leaving it on your hair for a long time will burn your hair.

If you have long+coarse hair  & thick+coarse hair you should choose hair straightener which plate is made of titanium material.

Tourmaline plate–  Researcher keep researching on new things, Tourmaline plate is a result of their hard work. Because of the high demand for best hair straightener companies have adopted new technology.

Tourmaline is made by gemstone, actually, the tourmaline plate is made of gemstone powder and other materials.

Your hair generates positive(+) ion due to heat. Since the tourmaline plate emits extra negative   (-) ion that cancels out (+) ion. As a result, you get frizz-free hair.

Tourmaline plate generates “infrared heat”  that heats your hair from the inside out, and seals moisture in by stimulating negative ions to draw oils found inside hair shafts to the surface. As a result, you get shiny and silky hair

If you want a high-quality hairstyle and can afford a costly product, I must suggest you choose it blindly.

3. Plate size

It is really important to know that plate size also plays a crucial role to give you the best result. Like plate materials and temperature setting features, it also leaves an impact on your hair. So you must know what size is ideal for your hair type?

  • 2 inch wider plate recommended for those people who have thick hair.
  • 1 ½ inch – Curly hair
  • 1 inch    – Damaged hair
  • Mini Plate- Thin and Fine hair

4 Temperature Setting

No one wants to burn their hair while doing hair straight. Heat plays a major role in your hair styling. Little mistakes can cost your hair damage. So you must see the temperature setting of hair strengtheners. Is the power auto cut facilities attached? Check the temperature range maximum and minimum both.

In general, the person with curly hair need to buy a high-temperature setting enabled straightener that can go to 200-300̊ C.

A person with thick hair should go with a 190-210̊ C temperature setting.

Normally mostly strengtheners come with normal temperature settings between 120-200̊ C, you can opt-out anyone if you have fine or normal or wavy or damaged hair.


Hair Types Recommended Plate Plate Width Temperature Required
Thick Hair Titanium 2 inch 190  ̊C or above
Thin or Fine Hair (Short) Ceramic Mini plate 150-180  ̊C
Damaged Hair Tourmaline 1 inch Below 180  ̊C
Curly Hair Tourmaline 1 ½ inch 200-300  ̊C

General Q&A

Is hair straightener bad for hair?

First, understand the structure of hair to understand it better. Hair cuticles are the outer part of the hair shaft that protects your shaft to be damaged. Actually Your hair has mainly two-part. First which you see, I mean the shaft that extends the skin surface, the second part is called hair follicle that is beneath the skin.

The hair shaft is made of three separate layers, cuticles, medulla, and cortex. Excessive heat can damage hair cuticles that result in excessive dryness, frizz, dusty, etc. But, if you put excessive heat on your hair for a long time to achieve your goal that can cause your permanent hair loss as it damages your hair follicle.

Can I iron my hair every day?

No, excess everything is bad it applies to your hair too. Moisture content is as essential to your skin as it is to your hair. After all hair straighteners use your hair moisture to gives you desired hair look more or less. So it is always recommended to use a hair straightener that produces steam.

How often should you replace a flat iron?

Use as long as its plate is smooth. If your hair starts sticking on it, it means its smoothness will be over. Stickiness is caused by the accumulation of cells of your burnt hair.

What is the side effects of straightening hair?

Breakage, split ends, itchy scalp, slower hair growth, and permanent hair loss are the possible side effects of using a hair straightener. Always use it wisely. Make sure to apply heat protectant on your hair before doing the process of hair straightening. You should buy a hair straightener that has heat Protectant features.

Does heat kill hair follicles?

Not in general case, follicles are the inner part of a hair. Those with wavy or thin or short hair should avoid using it more often. Always keep hair straightener at the distance of 2-4 inches from the scalp. Otherwise, it might kill your hair follicles that result in permanent hair loss.